Matt Korn, social media extraordinaire of Universal Orlando Resort, has been in the themed entertainment industry for 10 years, and has specialized in social media marketing for three years. In that short time he's worked with large brands and small upstarts to help craft strong social strategies and develop tone of voice in the digital space. Social media marketing and engagement tactics are a huge opportunity for the escape room industry. With so many escape rooms in any given area, a solid social strategy could easily separate one from the rest. It's something that we think about in the Themed Entertainment Industry a lot, especially being a challenger brand- how can you set yourself apart from the competition?